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Scam & Junk Emails

Why your inbox fills up with offers to "fix" your website, how to tell harmless junk from a dangerous scam, and the safest thing to do with them. Usually that is nothing at all.

If you have a website, you will get these

Once your email address is on your website, your Google listing or a business directory, automated programs collect it and add it to mailing lists that are bought and sold. From then on you'll get a steady trickle of emails offering to fix problems your website doesn't have.

Getting them doesn't mean anything is wrong with your website, or that you've been hacked. Every business with a website gets them, including us.

They often get past the junk filter because each one is sent singly from an ordinary Gmail or Outlook account and written to sound personal. To a filter it looks like a real person writing to you, which is exactly what it's pretending to be.

We will never email you asking for your password

We will never send you an email asking for your password, your login details or any other credentials, and we will never send you a link to "log in and confirm" anything. That means you will never get an email from us saying:

  • "Your mailbox is full. Click here to increase your storage."
  • "Your password expires today. Keep your current password here."
  • "Your account is about to be suspended or deactivated."
  • "Unusual sign-in activity. Verify your account to avoid losing access."
  • "You have undelivered or held messages. Log in to release them."

If you get one of these, however official it looks and even if it has our name or your own web address on it, it is a scam. Don't click anything. Move it to Junk and delete it. If your mailbox ever genuinely needs attention, we'll tell you ourselves, and we'll never need your password to do it.

Recognise any of these?

The wording changes, the pattern doesn't. Those marked Junk are a waste of your time. Those marked Dangerous can cost you money or your email account if you click, open or pay.

The compliment with a "but" Junk
Hi, I came across your website and I must say the design is really impressive. However, I noticed a few issues that may be holding it back…

What's really going on: Nobody looked at your website. Software fills your web address into a template and sends the same email to thousands of businesses a day. The compliment is there to get you reading; the "however" is the sales pitch.

The Google alarm Junk
Your website has critical issues that are preventing it from being indexed by Google. Can I send you a free report?

What's really going on: A stranger can't see how Google treats your website. That information is only in your site's private Google Search Console account. The "free report" is an automatic scan designed to look alarming, and it is the opening of a sales pitch.

The guarantee Junk
We can get your website onto the first page of Google within 30 days. Guaranteed results!

What's really going on: Google's own advice is that no one can guarantee a top ranking. Anyone promising one is either guessing or planning tricks that can get a site pushed down instead.

The chaser Junk
Just bumping this to the top of your inbox in case you missed my last email…

What's really going on: There is no one waiting for your answer. It is the next step of an automatic sequence that will keep sending until you reply, and then the sequence changes to sales calls.

The fake domain renewal Dangerous
FINAL NOTICE: the registration for yourbusiness.co.uk expires soon. Pay now to avoid losing your website and email.

What's really going on: Looks like an invoice, isn't one. The small print usually sells a worthless "search engine listing", or moves your domain to another company at many times the price. If we look after your domain, the renewal comes from us.

The mailbox warning Dangerous
Your mailbox is almost full. Verify your account within 24 hours or incoming messages will be deleted.

What's really going on: The link goes to a fake login page that records your email password. Your mailbox is then used to send scams to everyone you know. We never send emails like this, so one that looks like it's from us is fake too.

The legal threat Dangerous
Copyright infringement: you are using my photographs on your website without permission. See the attached evidence.

What's really going on: A well-known scam. The "evidence" link or attachment installs malicious software. A genuine claim doesn't arrive as a zip file or download link from a Gmail address.

The unexpected invoice or document Dangerous
Please find attached your overdue invoice. / A document has been shared with you. Click to view.

What's really going on: If you weren't expecting it from that person, don't open it. These lead to fake sign-in pages or harmful files. Check with the sender by phone or a fresh email, not by replying.

The blackmail email Junk
I know your password is ******** and I have recorded you through your webcam. Pay in Bitcoin within 48 hours…

What's really going on: Frightening, but empty. The password comes from an old data leak at some other website, and they have nothing else. Don't pay and don't reply. If the password is one you still use anywhere, change it there.

Why you shouldn't reply, even to say no

It's natural to want to answer, put them right, or ask to be taken off the list. Please don't. Here's why.

  • A reply proves your address is real. Most of these go to addresses no one reads. Yours replied, so it's now on a list of "confirmed" addresses, which is worth more and gets sold on. Replying brings more junk, not less.
  • It starts the sales machine. The first email is only bait. A reply of any kind, even "no thanks", moves you on to follow-ups, "free audits", phone calls and invitations to "jump on a quick call".
  • "Please remove me" doesn't remove you. Genuine companies you've signed up with will honour an unsubscribe. People who emailed you out of the blue treat it as proof someone is listening. Don't click "unsubscribe" in emails from people you've never dealt with, either: it does the same thing, and the link can lead somewhere harmful.
  • They aren't who they say they are. There's usually no company name, address or phone number you could check, only a free email account. If you pay them, there's no one to complain to. Some will ask for your website or hosting login so they can "fix" things. Never give it to anyone except us.
  • It costs you time, and they get nothing worth having. You won't change their mind or teach them a lesson. Their software sends the next thousand emails while you're typing.

Not sure if an email is genuine? Five quick checks

  1. Does it use your name? "Hi there", "Dear Website Owner", or your web address where your name should be means it was sent to a list, not to you.
  2. Who really sent it? Tap or click the sender's name to see the actual email address. "Google Support" writing from a @gmail.com address is not Google. A real company writes from its own web address.
  3. Where does the link really go? On a computer, rest the mouse over the link (don't click) and the real address appears at the bottom of the window. On a phone, press and hold the link. If it isn't the company's own website, don't go there.
  4. Is it rushing or scaring you? "Final notice", "within 24 hours", "your account will be deleted", legal threats. Real organisations give you time. Pressure is there to stop you thinking.
  5. Is it asking for a password, a payment or new bank details? Stop. Contact the company yourself, using a phone number or website you already know, not the ones in the email.
"We've changed our bank details" An email from a supplier, tradesperson or solicitor saying their bank details have changed is one of the most costly scams in the UK, because it often comes from their real, hacked email account. Always phone them on a number you already have before you pay anything to new details.

What to do with them

  1. Don't reply, click any link, or open any attachment. You don't even need to read to the end. The first line usually tells you all you need.
  2. Move it to Junk. This keeps your inbox tidy, and in some apps it helps the filter spot the next one.
    • iPhone / iPad Mail: swipe left on the email, tap More, then Move to Junk.
    • Mac Mail: select it and click the Junk button (the bin with an X) in the toolbar.
    • Gmail app: open it, tap ⋮ (top right), then Report spam or Move to → Junk.
    • Outlook: select it, then Report → Report junk (or Junk → Block Sender in classic Outlook).
    • Webmail: select it and move it to the Junk folder.
  3. Delete it and move on. Blocking the sender is fine but rarely helps much: these are sent from a new address every time.
  4. Report the dangerous ones. If an email pretends to be from a real organisation (a bank, HMRC, Royal Mail, Microsoft, Google and so on), forward it to the National Cyber Security Centre at report@phishing.gov.uk. Scam text messages can be forwarded free to 7726.
  5. Still not sure? Ask us. If an email worries you, or seems to know something about your website, send it our way and we'll tell you whether it's anything to worry about. It's never a silly question.

Looking for a genuine email that has gone missing? Check your Junk folder now and then: filters occasionally catch real messages too.

Already replied, clicked or paid?

It happens to careful people every day. Act quickly and most of the harm can be stopped.

I only replied
No real harm done. Don't reply again, and move any follow-ups to Junk. Expect a few more for a while, then they'll give up.
I clicked a link but didn't type anything in
Usually fine. Close the page. If something downloaded, don't open it: delete it. If your device starts behaving oddly, let us know.
I typed my email password into a page
Contact us straight away or phone us, and we'll change the password and check your mailbox isn't being used to send spam. Then update the new password on your phone and computer using our email setup guide. If you use the same password anywhere else, change it there too.
I gave someone my website or hosting login
Contact us right away. We'll change the passwords and check the website hasn't been tampered with.
I paid, or gave my bank or card details
Phone your bank immediately. Calling 159 from any phone puts you through to the fraud team at most UK banks. Then report it: in Scotland, call Police Scotland on 101.
I opened an attachment
Run a full virus scan (Windows Security on a PC is fine) and change your email password from a different device. If it was a computer you use to look after your website, tell us too.

Not sure about an email?

Tell us who it's from and what it says, or send a screenshot. We'd much rather check a hundred harmless emails than have you caught out by one bad one. If your website ever has a genuine problem, you'll hear it from us, not from a stranger.

Ask us about an email